Media-Arts for Development (MADEV) –an Egyptian NGO registered under the Ministry of Social Solidarity in August 2005, reg. Number: 6184 uses media productions and media training as a means for creating positive societal change for children and young people with no access to proper channels of knowledge and information through promoting rights-based development messages through media productions and capacity building through media training.
Gender equality is one of MADEV's core values and main practices. Gender equality, women empowerment, combating all kinds of violence and developing leadership skills for women are the main themes in all media production MADEV creates and produces. One of the main goals of MADEV is using media arts in promoting gender equality in all aspects of life.
MADEV seeks to train young Egyptians and civil society organizations on using visual media to enable them to express their voice to the outside world while simultaneously expanding their developmental work on the ground; beyond the economic benefits of potential job creation for youth. Nevertheless MADEV’s capacity building programs empower youth to use media as a constructive tool for communication, democracy promotion and self-expression.
It is one of MADEV's core areas to network with sister NGOs and civil society organizations by media programs which communicates developmental messages, MADEV seeks to make these programs available to NGOs to support their own projects. MADEV also cooperate with the Egyptian NGOs to send their representatives to receive media and development training sessions. MADEV provides customized training sessions requested by other organizations as training of trainers sessions in areas of media production, developing media campaigns, facilitation skills, communication skills, interpersonal skills and how to use media productions for raising awareness on societal issues, such as: citizenship, political and economic empowerment for women, creative learning for children, simplifying democracy principles for children, combating human trafficking especially women.